How to stand out to potential patients - a quick guide to developing your niche

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marketing for holistic practitioners

Learn how narrowing the focus of your business articulates your value and makes you discoverable to your ideal patients.

Hi everyone!

Getting clear on your passions and innate abilities can set you apart and help draw your ideal patients to you.

Heres an example: One of my coaching clients, an awesome physician, currently provides her patients with full, hour-long sessions that include in-depth diagnostics and deep listening, a rarity in her field.

She realized her niche after hearing her patients express how grateful they are to get such in-depth attention and deep listening.

This aha moment led to making her extended sessions, and deep attentiveness, a core functionality of her practice and mission. Patients that are frustrated because they don’t feel heard by their doctors seek her out because of her unique offering to the community.

So how do you set yourself apart? Grab a notebook and answer these 3 questions***:

  1. What are your innate talents and top skills that you have developed?

  2. What problems can you help solve?

  3. What is unique about your offerings compared to your colleagues?

Look through the answers to the questions above. Draw out the common themes to help you simply and effectively articulate your niche.

I want to hear about it! so please shoot me a line and let me know what you came up with!

Love,
Lance

Want more support? Want to brainstorm and clarify your niche with me?

Found this quick guide helpful? Please share on the socials or with someone who may find it helpful <3

*** In case its helpful, here are my answers to the questions:

  1. What are your innate talents or top skills that you have developed?
    I have been a holistic practitioner for over 20 years and an entrepreneur for as long as I remember. Over the years I have opened numerous wellness practices. Lots of business education along with trial and error has led to my development of business skills. I also happen to love all the aspects of developing and running a business. And love sharing this with others.

  2. What problems can you help solve?
    So many of my colleagues are holistic practitioners who are absolutely passionate about the wok they do in helping others feel their best. Many of them have very little business experience and training, nor do they have much interest in business. They just want to do the work they love. Unfortunately most practitioners to also be a business person. With a deep understanding of the business of holistic medicine, I can help my peers with education and proven systems that they can easily implement into their practices.

  3. What is unique about your offerings compared to your colleagues? My years of experience being an acupuncturist, healer and business person, gives me unique insight into understanding the business needs of holistic providers.

My niche is my mission:

My mission is to help holistic practitioners create sustainable financial freedom through business mentoring and marketing savvy that’s in line with their values.